A founder who's actually worked inside a service business, and a developer who's watched the web evolve for over fifteen years.
Jaime spent twelve years in the service industry before starting Webifly. That's not just a bio line. It means the pressures our clients feel, the slow months, the booking that falls through, the site that never quite says what the business actually is, aren't theoretical here.
Danial, our developer, brings over fifteen years of experience. He's watched the web evolve from static pages to the fast, complex, AI-assisted builds we work with today, and is just as comfortable building apps as he is websites. That's the technical depth behind everything we make.
Technology has moved fast in that time, and AI is the biggest shift yet. It now handles a lot of the repetitive groundwork that used to take days: early structure, first drafts, initial build-out. Jaime uses it to design and structure the systems behind a project; Danial uses it to build faster without cutting corners. Together, that means a project that once took months can often be turned around in weeks. How fast depends entirely on the site itself, and every website is different, so we'll always tell you honestly which one you're getting into before we start.
Here's the part that matters more. A lot of agencies are using that same speed to justify charging more, not less. If a job takes a fraction of the time it used to, the price should reflect that.
We don't charge you extra because we used a tool that made our job easier. We pass that on.
None of this works if Jaime doesn't understand your industry first. Before anything gets designed, the research happens: how your specific customers actually think and choose, whether that's a hair salon client deciding from a gallery, or a homeowner comparing three electricians on Google. That research shapes every decision, not just the colours.
We also know that running a service business right now isn't easy. Costs are up, margins are tighter than they've been in years, and VAT thresholds catch people off guard at exactly the moment they're growing fastest. A studio like ours shouldn't add to that pressure with confusing pricing or inflated rates dressed up as "premium AI." We'd rather be the thing that makes your life easier, not another bill that quietly punishes you for doing well.
A note from the founder
My job is the front end: the part your customers actually see, click through, and judge you by in the first ten seconds. I design it to be relatable, to bring real value, and to solve the actual problem your customer walked in with, not just look good in a screenshot.
I do the research, I build the systems and structures behind the automation, and I bring the idea to life. Danial then builds it properly, whether that's a custom site or a mobile app, using the experience he's built over fifteen-plus years. I design it; he builds it right.
We don't treat the people we work with as clients. We treat them as friends. That's not a line for the website; it's the actual standard we hold ourselves to.
No pitch deck, no jargon. Just a conversation about what you actually need.